Much of the conversation surrounding photography falls to the camera, the lenses, lighting, the subject being photographed and other factors on the front end of the process. It makes sense: A photograph is capturing a moment in time that may never be replicated again, so it’s essential to capture that moment perfectly, even if the … Continued
Going from “I have an idea for a book!” to “My readers enjoy my book!” requires a lengthy path and plenty of outside assistance. Authors need proofreaders, agents, editors, designers, printers, retailers, marketers and shippers to get books to customers. You might notice one role that’s absent from this list: publishers. Where do publishers fit … Continued
The cost to publish a children’s book can be as little as $300. More realistically, you can expect to pay at least $1,500, but fees can climb north of $5,000. The prices vary because some authors do many of the steps needed for publication themselves, while other writers act like publishers and pay others to … Continued
Of all the people invested in the success of your book, you’re No. 1. That doesn’t mean you’re the only one, though. Many entities and people will become involved as your book nears completion — from friends and family you trust to give honest feedback to people paid to make improvements, provide cover art, print … Continued
There are few things more exciting than a grand opening. Whether it’s for a second business location, a debut on a new sales platform or a brand-new company launching for the first time, grand openings are full of promise and anticipation. If your company is planning a grand opening, it’s the perfect time to explore … Continued
If half the world’s population uses a particular item, it could be said that anyone with significant influence would be crazy to ignore it. Nevertheless, some marketers overlook the versatility and sheer scope of emailing, a medium that upwards of four billion people make use of each day. That number is precisely why lists of … Continued
Opening a restaurant can be simultaneously a life goal and a stressful and difficult endeavor. If you dream of creating your own eating establishment, you’ll have to: It’s this last one, marketing, that is the most tireless. Many of the points on this list have clear and defined ends, though you will probably have to … Continued
Direct mail has been around for ages, but there’s a new service available that local businesses can seriously benefit from: Every Door Direct Mail (EDDM) postcards. You don’t need a mailing list to derive value from this cost-effective means of advertising. Here’s what to know about EDDM postcards and how they can aid your organization. … Continued
Landing on the New York Times bestseller list is a dream for many authors. Doing so guarantees industry recognition, boosts sales, helps land contracts and offers serious bragging rights. But what makes a book a New York Times bestseller, and what are the specific New York Times bestseller requirements? The answers are somewhat murky because … Continued
When customers order products on Etsy, they may expect their request to go directly to an artist, who will grab some raw materials from a shelf and then set about creating the finished piece with archaic hand tools. The reality is, Etsy sellers are businesspeople who want to make and ship quality products in a … Continued
