What is Order Fulfillment? Understanding Top Strategies

Order fulfillment refers to the process of receiving, processing, packing, and delivering customer orders. It’s a crucial aspect of any business that sells products or services since it ensures that customers receive their purchases promptly and in good condition.

Effective order fulfillment is essential for customer satisfaction, building trust, and maintaining a competitive edge in the market. Let’s take a look into what order fulfillment is – and how your business could benefit from working with an order fulfillment company.

How Does the Order Fulfillment Process Work?

The order fulfillment process is a crucial aspect of any business that sells products or services. It encompasses various steps and operations that ensure customer orders are received, processed, and delivered promptly.

Understanding how this process works can help businesses streamline their operations and improve customer satisfaction.

Step 1: Receiving the Customer Order

Receiving the customer’s order can be done through various channels, such as online platforms, phone, or in-person. Once the order is received, it needs to be processed and verified. This involves checking the customer’s information, product availability, and payment method. It’s crucial for accuracy and preventing any discrepancies or errors in the order.

Step 2: Picking and Packing the Items

Picking and packing involves locating the ordered items in the warehouse and packaging them securely. Efficient inventory management plays a vital role in this step to ensure that the products are readily available and can be quickly retrieved. Once the items are packed, the order is prepared for shipping, and the shipping label is attached.

Step 3: Shipping

The final step in the order fulfillment process is shipping and delivery. This involves handing over the packaged order to the shipping carrier, such as UPS or FedEx. The carrier then transports the package to the customer’s address. Throughout the shipping process, businesses usually provide tracking information to allow customers to monitor the progress of their orders. Once the package arrives at its destination, the order is considered fulfilled.

Key Order Fulfillment Strategies

As you can imagine, a lot can go wrong in the order fulfillment process. Even having an incorrect label could hinder the time it takes to get to your customer. This is why many business owners and entrepreneurs work with an outsourced fulfillment partner to handle their order fulfillment needs.

Let’s take a look at some of the key strategies for order fulfillment:

Inventory Management

Inventory management involves tracking and managing the availability of products or services to fulfill customer orders efficiently. By utilizing inventory management software and systems, businesses can avoid stockouts and overstocking, and minimize wastage.

Warehouse Optimization

Warehouse optimization involves designing and organizing the warehouse layout in a way that maximizes efficiency and minimizes errors. Utilizing warehouse management systems and technologies such as barcoding and automated picking systems can streamline operations, reduce fulfillment time, and increase accuracy.

Order Management Systems

Businesses can also leverage order management systems to centralize and automate the order fulfillment process. This includes order processing, inventory tracking, and shipment management. By integrating these systems with other business functions like customer relationship management (CRM) and accounting, businesses can enhance visibility, reduce manual errors, and improve overall productivity.

Options for Order Fulfillment For Your Business

However, managing order fulfillment can be a complex process, and as your business grows, it may become challenging to handle it in-house. That’s where different options for order fulfillment can come into play, such as:

In-House Fulfillment

As the name suggests, in-house fulfillment is managed internally and comes with its perks and drawbacks. A huge advantage of doing order fulfillment in-house is that you retain control over the entire process. Changes may be easier to roll out across the entire organization. For entrepreneurs who come equipped with logistics experience, these changes may be done efficiently as they relate to their product.

On the flip side, operating in-house can get tremendously costly. Take a look at some of the factors that go into successful fulfillment:

  • Storage
  • Equipment (e.g. forklifts, trucks)
  • Packaging lines
  • Logistics software

The list does not include the cost of employees. If you’re running a small Shopify website for fitness gear, this might not be the optimal solution for your order fulfillment needs.

Third-Party Fulfillment

Outsourcing order fulfillment to a third-party logistics (3PL) provider is becoming an increasingly popular option for businesses looking to streamline their operations and scale. In this arrangement, businesses partner with a specialized third-party provider who takes care of the entire order fulfillment process, from storing inventory to packing and shipping orders to customers.

In fact, as many as 79% of eCommerce businesses use a third-party logistics provider for at least one aspect of their fulfillment process.

By partnering with a 3PL provider, you can benefit from their expertise and infrastructure, allowing you to focus on your core business activities. Additionally, 3PL providers often have established relationships with shipping carriers, which can result in cost savings and faster delivery times. This option is particularly advantageous for businesses that experience seasonal fluctuations in order volumes or have limited resources for in-house fulfillment.

Benefits of Outsourcing Order Fulfillment

Working with an outsourced order fulfillment service provider comes with many benefits. Aside from cost savings, outsourcing order fulfillment frees up your team’s hands to accomplish other tasks for the business.


Letting professionals accomplish your fulfillment needs is going to remove the long nights for printing package labels from your schedule. Fulfillment centers incur the time and costs associated with processing, packaging, and shipping products. They ship packages at scale, which discounts their overall shipping costs and subsequently yours.


Maybe your business sells a larger product or demands shipping internationally. You must consider the storage, packaging, and shipping costs that these processes demand. Fulfillment centers have the space, equipment, and expertise needed to get orders to your customers. 

Print Bind Ship (PBS) offers discounts to customers who need bundled services. These can include product packaging design and in-house printing, “free product just pay shipping” campaigns, and much more.

Managed Inventory

Depending on the size of your product, storing inventory in a warehouse might not be a choice. Regardless of the product, it can be advantageous to store your inventory where it’s processed to expedite shipping time to customers. 

PBS offers free storage in its onsite facility when fulfilling your orders.

Client Retention

Your customer will appreciate the prompt shipping times and sturdy packaging offered by an order fulfillment company. Knowing they can order any time day or night, have multiple shipping speeds, and that their package will arrive damage-free will provide a sense of trust and legitimacy to any eCommerce business.

One of the best parts of working with PBS is knowing your customer. Unlike major third-party seller platforms, you don’t lose the opportunity to see who is purchasing your product. With Mel’s order fulfillment, you gain the ability to see your customer’s contact details and can reach out for future business.

Want to wow your customer with a custom-printed box? We can do that too! Check out some of our latest designs.

Dedicated Staff

With Print Bind Ship, you never have to worry about hiring warehouse or shipping staff. Our dedicated team handles your inventory with expert hands and ensures each package gets to your customers.

Industry Knowledge

We’ve been in business for 60+ years, and offer expert advice on how to handle your fulfillment needs in the fastest and most cost-effective way.

What’s Next: Order Fulfillment With Print Bind Ship

If you’re ready to take the next step in growing your business through your order fulfillment, we’re here to help! Let us know how we can take your business to the next level and get your product wherever in the world you need it. Learn how you can save time and money when you trust order fulfillment professionals, leaving you to focus on your core business.


What is order fulfillment?

Order fulfillment refers to the process of receiving, processing, and delivering customer orders. It involves tasks such as inventory management, picking and packing products, and arranging shipping or delivery.

What are the key components of successful order fulfillment?

Successful order fulfillment relies on efficient inventory management, accurate order processing, reliable shipping methods, and effective communication with customers. It’s crucial to have streamlined processes in place to ensure timely and accurate deliveries.

Can I outsource order fulfillment?

Yes, many businesses choose to outsource their order fulfillment operations to third-party logistics (3PL) providers. These companies specialize in managing warehouse operations, order processing, and shipping.

Outsourcing can save time, reduce costs, and allow businesses to focus on their core competencies. However, it’s important to choose a reputable and trustworthy 3PL provider for a seamless order fulfillment experience.