Bulk Mailing Services: Order Mass Mailing Online

Bulk mailing can be a powerful tool for businesses looking to reach a wide audience, promote their products or services, and drive growth. 

Whether it’s for direct mail campaigns, catalogs, newsletters, or any other form of mass communication, a well-executed bulk mailing strategy can significantly enhance brand awareness, customer engagement, and ultimately, sales. 

In this guide, we’re going over everything to know about bulk mailing services and how they can help drive growth for your business.

Print Bind Ship offers a unique suite of solutions for bulk mailing services unlike any other. Our tools seamlessly integrate with your website, for a fully automated, end-to-end approach to direct mail campaigns. Get in touch for a free quote! 

What Are Bulk Mailing Services?

Bulk mailing, also known as mass mailing, refers to the process of sending a large quantity of printed materials, such as letters, catalogs, advertisements, or newsletters, to a targeted group. This cost-effective marketing strategy allows businesses to reach a wide audience with enormous efficiency.

Companies may employ bulk mailing for direct mail campaigns aimed at acquiring new customers or retaining existing ones, distributing catalogs showcasing product lines, and sending out informative newsletters to keep customers engaged and informed about the latest offerings or industry updates. 

Businesses across various sectors, from retail to healthcare and finance, can leverage the power of bulk mailing to effectively communicate with their target audiences. 

How Bulk Mailing Services Work

Bulk mailing services are both a powerful and accessible tool for businesses looking to up their targeted marketing strategy. Let’s take a look at how this process works:

Step 1: Create a Direct Mailing List

At the core of mass mailing services lie direct mailing lists. Direct mailing lists are carefully compiled and segmented based on specific criteria, such as demographic information, geographic location, purchasing behavior, or interests. 

You can typically gather this information from customers or site visitors. In fact, Print Bind Ship offers a mailing list service that allows you to transfer data from your site’s visitors onto a tangible direct mailing list, to then use in a bulk direct mailing campaign. Learn more here

Step 2: Marketing Material Printing

Once the data from your targeted mailing list has been processed, it’s time to print your desired marketing materials in bulk. As mentioned, you may opt for various formats like letters, postcards, brochures, catalogs, or newsletters. Depending on the project, additional finishing services like binding, folding, or die-cutting may be required.

For the highest quality product, you don’t want to trust just any old printing company. Print Bind Ship is an expert in bulk printing, binding, and direct mail marketing – operating some of the most advanced printers on the market. 

Whether you’re looking for a specific paper type, color, look or feel, we do it all and ensure you get the highest quality product every time. Get in touch to learn more about the various marketing materials we can print – with turnaround times as fast as a few business days!

Step 3: Preparing for Mailing

Bulk mailings require a ton of logistical setup, especially since materials must be sorted and prepared according to specific postal regulations. This involves presorting the mail pieces by ZIP code, bundling them into trays or sacks, and applying appropriate barcodes and endorsements. 

You could do it yourself, but oftentimes, working with a professional bulk mailing service company can help you save time and ultimately be much more efficient. Especially when you take into account that each marketing material will need to be shipped to a separate address on your targeted mailing list.

Step 4: Tracking and Reporting

Bulk mailing services are typically employed as direct mail marketing campaigns. As with any marketing campaign, you’ll want to know the open rate, response rate, and other metrics to measure its effectiveness. 

Fortunately, Print Bind Ship offers tracking and reporting features alongside its bulk mailing services. With a completely personalized dashboard, it’s never been easier for businesses to monitor the progress of their mailings and analyze key metrics, such as delivery rates and response rates.

3 Benefits of Choosing Print Bind Ship for Bulk Mailing Services

With Print Bind Ship’s solution for bulk mailing services and direct mail campaigns, you’ll receive a unique code to embed on your website. This code acts as a trigger. Once a visitor comes to your site, their information is collected and the printing and mailing process is initiated. There’s no need for manual intervention or navigating through website leads. 

Print Bind Ship’s automated solutions are highly scalable and the process is straightforward: sign up for Mail Genius, upload your artwork, and let the system take care of the rest! 

1. Expertise and Experience in Bulk Mailing

    At Print Bind Ship, we boast extensive expertise and experience in the field of bulk mailing. With about 60 years of industry knowledge, our team understands the intricacies and nuances of successful bulk mailing campaigns. 

    2. State-of-the-Art Equipment and Technology

      We’re serious about printing high-quality marketing materials, which is why we’ve invested in state-of-the-art for superior bulk mailing services. From high-speed digital printing presses to advanced data processing and sorting systems, our facilities are equipped to handle even the most demanding projects and deliver speedy turnaround times.

      3. All-in-One Integrated Solution

        Need a bulk mailing service partner that can do it all? Look no further than Print Bind Ship. Our specialized Mail Genius platform was built for bulk mailing services and direct marketing campaigns. 

        Not only do we take on the printing jobs in-house (no matter how big) we also work off of your mailing list service to ensure that your marketing materials are being shipped and tracked properly. 

        Looking for some transparency in the process? We offer businesses a personalized platform to track the various metrics and success of a given direct mail campaign. It’s never been easier to work with a mass mailing service!

        Need Mass Mailing Services? Enter Print Bind Ship

        Print Bind Ship’s mass mailing service streamlines the entire process, from list acquisition and data processing to printing, assembling, and distributing your direct mail materials. Our expert team works closely with you to understand your objectives and target audience, ensuring that your direct mailing service is tailored to meet your specific needs.

        Have a project in mind? Get a free quote for your bulk mailing project!

        Print Bind Ship is an all-in-one printing and fulfillment partner and leading 3PL in North America. We help businesses with custom printing jobs, custom packaging creation, book printing, mailing, warehousing, order fulfillment, customer returns, and much more!


        What is considered bulk mail? 

        Bulk mail refers to large quantities of identical or similar mail pieces that are sorted, prepared, and presented to the postal service by a company or organization. Typically, bulk mail consists of at least 200 pieces or weighs at least 50 pounds.

        What are the benefits of using a bulk mailing service?

        Using a professional bulk mailing service offers several benefits, including cost savings through discounted postage rates, increased efficiency through automated processes, expertise in meeting postal regulations, and access to advanced printing and finishing capabilities.

        How can I ensure my mailing list is up-to-date and accurate?

        Reputable bulk mailing services offer list cleaning and data hygiene services to ensure your mailing lists are accurate and up-to-date. This process involves removing duplicate entries, correcting addresses, and identifying undeliverable addresses to maximize deliverability and minimize waste.