Making an Impression: How Handwritten Cards Can Boost Your Business

In today’s digital age, it’s easy to forget about the power of a handwritten note or card. Writing and sending a personalized message to your customers or clients may even seem extremely time-consuming. Enter Print Bind Ship’s automated system that utilizes machinery and actual ink pens to get your customized, handwritten message to your customers in bulk. We’ve simplified the process – allowing for ultimate customization at scale.

Businesses That Can Benefit From Handwritten Cards

Businesses across various industries can leverage handwritten cards to add a personal touch to their interactions, strengthen relationships, and foster customer loyalty. Take a look!

E-commerce Retailers: Sending handwritten thank-you notes or personalized cards with orders can enhance the customer experience and create a positive impression, fostering loyalty and repeat business.

Local Boutiques and Shops: Handwritten cards can be used by local businesses to express gratitude to customers for their patronage, announce special promotions, or invite them to upcoming events.

Service-Based Businesses: Businesses providing services such as consulting, coaching, or freelancing can use handwritten cards to thank clients for their trust, congratulate them on achievements, or send personalized messages to build stronger relationships.

Restaurants and Cafés: Sending handwritten notes to regular customers, especially on special occasions like birthdays or anniversaries, can create a warm and personalized dining experience, encouraging repeat visits.

Real Estate Agents: Handwritten cards are a thoughtful way for real estate agents to express appreciation to clients for choosing their services, congratulate them on their new homes, or keep in touch for future business.

Event Planners: Handwritten cards can be used to thank clients for choosing the event planning services, offer congratulations on successful events, or express appreciation to vendors and partners.

Fitness Studios and Wellness Centers: Sending handwritten cards to members on their fitness milestones, birthdays, or as a thank-you gesture can enhance the sense of community and loyalty.

Wedding Planners: Handwritten notes can be a personal touch for wedding planners to thank couples for choosing their services, offer congratulations on their special day, or keep in touch for future celebrations.

Nonprofit Organizations: Nonprofits can use handwritten cards to express appreciation to donors, thank volunteers for their contributions, or send personalized messages to supporters.

Educational Institutions: Schools, colleges, and educational programs can use handwritten cards to appreciate parents’ involvement, congratulate students on achievements, or express gratitude to donors and sponsors.

Technology Companies: Even in the tech industry, sending handwritten notes can set a company apart. It can be used to thank clients for their business, congratulate them on successful implementations, or express appreciation for their partnership.

Benefits of Handwritten Cards

In the digital age, it’s easy to forget the power of handwritten notes and cards for businesses. However, taking the time to send a handwritten card can make a big impact and boost your business in a number of ways. Take a look!

Personal Connection

Handwritten cards offer a personal touch that goes beyond the digital realm. Businesses can use greeting cards or handwritten thank you cards to forge a deeper connection with clients, customers, and partners by taking the time to craft a personalized message. This tangible effort creates a sense of authenticity and humanizes the business-client relationship.

In fact, one study found that 81% of respondents considered a handwritten note more meaningful than email or text, with millennials, surprisingly, leading the group.

Memorability

In a world saturated with digital communication, handwritten cards stand out. The physical nature of a handwritten note makes it more memorable than an email or text message. Recipients are more likely to remember and appreciate a handwritten gesture, contributing to stronger brand recall.

Expressing Gratitude and Appreciation

Handwritten cards are an excellent way for businesses to express gratitude and appreciation. Whether thanking a customer for their loyalty, acknowledging an employee’s hard work, or appreciating a partner’s collaboration, a handwritten note conveys sincerity and adds a personal touch to the message.

Customer Loyalty and Retention

Sending handwritten cards contributes to customer loyalty and retention. Handwritten cards are much more personal and thoughtful than a simple text message or email. They show your customers that you care about them as individuals and are willing to go the extra mile to make them feel appreciated.

Handwritten cards can also enhance the overall customer experience. Whether you’re sending a thank-you note after a purchase or a birthday card to a loyal customer, a handwritten card can make the recipient feel special and valued. It can also be a great way to stand out from the competition and show your customers that you’re willing to put in the effort to build a strong relationship with them.

Building Relationships and Trust

Handwritten cards are instrumental in building and strengthening relationships with clients, customers, and partners. The effort put into crafting a personalized message demonstrates a commitment to the relationship, fostering trust and goodwill. This personal touch can lead to meaningful and long-lasting connections.

How to Get Started With Handwritten Cards

Ready to introduce handwritten cards for your business? Whether you’re looking to supplement your outreach strategy with direct mail or you’re just looking to invest in holiday cards, here is what you can expect from the process.

Analyzing Your Audience

Understanding your audience is crucial when it comes to making an impression with handwritten cards for your business. Handwriting is a personal and intimate form of communication that adds a unique touch to your interactions with customers.

Many of our customers use handwritten notes on abandoned carts, to thank the customer, and more. At Print Bind Ship, we can help you decide where a handwritten note can be most impactful.

Choosing the Right Card

There are many options to choose from when selecting the design and handwriting on your card. You can completely customize your card with photos, colors, logos, QR codes, and more. You can also choose from different types of paper, envelopes, and more. Get in touch with the experts at Print Bind Ship for some ideas on how to make your design pop. 

Crafting Your Message

Crafting your message is a crucial aspect of your marketing strategy. Handwritten cards for businesses add a personal touch that no business card, text message, or email can match. A handwritten note stands out in today’s world of instant messages and messages filled with auto-corrections.

Handwriting cards yourself certainly adds authenticity, however, it can also be incredibly time-consuming to go through each card one by one. For mass-producing handwritten cards, you’ll want to work with Print Bind Ship.

We have the technology to create authentic, handwritten cards and notes for businesses at scale. For cost-effectiveness and convenience, get in touch for a free quote for your project here.

Addressing and Mailing

Here at Print Bind Ship, we will print, handwrite, address, and mail your cards. Simply send us your design and message and we’ll take care of the rest. It’s never been easier! Plus, we have tools that track direct mail campaigns as well as handwritten cards to measure success and response rates. Learn more here.

Measuring Your Results

To measure the results of using handwritten cards for a business, it’s important to consider a few factors. Firstly, assessing the impact on customer experience is essential. Does the customer feel more valued and appreciated upon receiving a handwritten note or card? This can be measured through customer feedback, surveys, and retention rates.In addition, measuring the effectiveness of handwritten cards in boosting sales and revenue is important. Many businesses have seen success in using handwritten cards as a follow-up to a sale, or as a way to incentivize future purchases by including a gift card or special offer. Tracking the uptick in sales and return customers following the use of handwritten cards can provide valuable insights into the effectiveness of this approach.

Creating a Custom Message with Print Bind Ship

Overall, making an impression by sending handwritten cards can have a significant impact on your business. It not only sets you apart from competitors but also creates a personal connection with clients and customers, making them feel valued and appreciated.

The effort and thoughtfulness put into handwritten cards can leave a lasting impression and even lead to increased loyalty and referrals. In a world where digital communication dominates, taking the time to send a handwritten card can make all the difference in building strong relationships and ultimately growing your business. Ready to launch your campaign? Get in touch with the experts at Print Bind Ship for a quote and expert advice on implementing your project here.

FAQ

Why should businesses consider using handwritten cards instead of digital alternatives?

Handwritten cards add a personal touch that digital communication cannot replicate. They make businesses stand out, create a lasting impression, and show genuine care and appreciation.

Are there any specific occasions where sending handwritten cards is recommended for businesses?

Handwritten cards are great for special occasions such as client birthdays, anniversaries, and holiday greetings, or to express gratitude after a successful project. They can also help in building customer relationships and fostering loyalty.

Can businesses personalize handwritten cards for each recipient?

Absolutely! Personalization is key when it comes to handwritten cards. Businesses can include the recipient’s name and specific details related to their interaction with the business, or even tailor the message to align with their interests or preferences. This personal touch creates a memorable experience for the recipient.

Should businesses consider outsourcing the creation of handwritten cards?

It depends on the capability and resources available within the business. Outsourcing the creation of handwritten cards can save time and effort, especially for businesses with limited staff or large customer bases. However, some businesses may prefer to handle this task in-house to ensure authenticity and maintain a personal touch.

How can businesses maintain a consistent and professional look for their handwritten cards?

While the cards are handwritten, it is essential to maintain consistency and professionalism in their appearance. Using high-quality cardstock, a legible and consistent handwriting style, and incorporating the business logo or branding elements can help achieve this. It’s also important to proofread the message carefully before sending it to ensure accuracy and avoid any typos.