Does it seem strange that eBooks haven’t yet replaced printed books? Well, don’t expect to see an obituary for the printed book anytime soon.
If you’re self-publishing a book, you’ll have to decide whether it’s worth it to release a physical book or if you want to offer a digital one.
While it can be fun to think about “embracing the future” and releasing an eBook, remember that according to Pew Research, 74.7% of book sales still come from printed books, while eBooks only account for 7.48% of the market!
eBooks vs. Printed Books: At a Glance
eBooks are digital-only books that are meant to be read on an eReader, tablet, or another mobile device. Printed books are crafted on paper in hardback or paperback form.
When it comes to self-publishing, there’s not much difference between the two methods in terms of how you’ll upload your book to a printing service or a digital storefront. While some digital publishers require their own unique formats, you can usually convert your files from a standard Word Doc or PDF.
eBook vs. print book statistics show that 74% of 18 to 29-year-olds would rather read physical books than digital ones. Readers over 65 prefer physical books even more.
63% of people over 65 in the US read a printed book in the last year, while only 17% have read an eBook in the same amount of time. It’s a lot to consider when you’re looking at self-publishing a book!
There may be reasons you choose one or the other based on your specific target audience or the type of book you’re selling. A coffee table book of beautiful landscapes would be a poor candidate for an eBook experience, while an interactive book with sound effects would probably work best on an eReader. Know your product and know your audience!
Pros of Self-Publishing Printed Books
Looking to self-publish a printed book? Here are some of the benefits you can expect to experience:
- Readers don’t need a specific device or an internet connection. If your reader’s internet connection goes down or the power goes out, your books will still work!
- Studies show that retention is higher with printed books. Even though eReader speeds are faster, the information doesn’t stick as well. This is true across age ranges.
- Your customers own the book. They never have to worry about your book being removed from a digital storefront!
- Your customers can share your books with friends. There are no compatibility issues or storage space limits — they can just hand the book to someone else (bonus points — you gain word-of-mouth advertising!).
- Eye strain is nearly non-existent.
eReaders have made great strides in being easier on the eyes, but none of them are as glare-free and clear in bright sunlight as a printed page.
Cons of Self-Publishing Printed Books
Of course, there are drawbacks to self-publishing printed books, too. These include:
- Printed books take a lot more upfront cash to publish. That sense of permanence and value comes with an initial cost. As your books increase in sales you’ll make the money back, but dealing with physical, tangible objects will cost more to deal with than digital books.
- Printed books usually cost more for the customer. For example, as of the time of this writing, the John Grisham novel A Time For Mercy costs $9.99 on Kindle and $13.89 on paperback.
- Getting books in the hands of customers is way slower than with eBooks. An eBook is available to read immediately. A printed book must be created, stored, and shipped to the customer.
As digital devices become more prevalent, eBooks will likely grow in popularity. Lower-income readers may be preferring eBooks due to their accessible cost.
While 86% of people who make over $75,000 annually read a printed book in the last year, only 62% of people who make less than $30,000 annually read a printed book over that same time.
As you work on self-publishing a book, remember that eBooks get returned at high rates because it’s easy to do so (and they get pirated a lot). There are ways of combating these high return rates, but it’s still a larger issue than it is for printed books.
Pros of eBooks
Publishing time is incredibly short to get an eBook on the market. Publishing on Amazon, for example, involves uploading your book in Word Doc or PDF format and then waiting 24 to 48 hours for it to appear on the storefront.
Other benefits of self-publishing include:
- Your customers can get your book instantly.
- It’s cheap. In fact, in most cases, publishing an eBook is free. You’ll pay royalties, but the upfront costs can be small or even nonexistent.
- eBooks are convenient. They take up no physical space, so your customers can have hundreds or even thousands of books on one small device.
- Flexibility is huge. Readers can manipulate fonts, colors, and font sizes.
Cons of eBooks
Drawbacks to self-publishing include:
- You have no control over when your book is removed from a digital storefront (unless it’s hosted on your website).
- Your eBook is one of over 6 million digital books hosted on Amazon alone. Breaking through the clutter is an uphill battle.
- Sharing your eBook is more difficult than it is with a printed book.
- The royalties can be high — as in up to 70% of the cost of the book.
- You have to pay close attention to formatting.
Not every eReader can read documents in every format, and it’s not always possible to make your book look how you want it to in a Word Doc or PDF.
5 Things to Consider When Self-Publishing
eBooks vs. printed books — which is preferred now? It depends on you and your customers as to which one is better!
1. Where to Sell Your Book
Selling physical books comes with the decision to do print-on-demand vs. having a bunch of books preprinted up at once to be sold.
Either way, you can sell them on your website, which provides you with the greatest percentage of profits and offers the best connection with your customers. You can also sell through online marketplaces like Amazon FBA, but what you gain in convenience, you lose in control.
2. Working with Print-on-Demand (PoD) Services
Print-on-demand services allow you to sell your books without having to deal with unsold inventory.
When a customer orders a book, it gets printed up and shipped out. Using a third-party logistics (3PL) partner can be particularly helpful as your book sales increase. A 3PL service will print, store, and ship your books so you don’t have to think about the fulfillment process.
3. Promoting Your Book
Buy social media ads, have a good online presence, do interviews, send out news releases, and give away copies to reviewers. Having your own website is crucial because you can create email lists and collect demographic data for your customers. It’s all part of growing your personal brand.
4. Costs and Profit Margins
Publishing an eBook may be cheap or even free, but you can give up more than you’d think. To use Amazon as an example again, you relinquish 30% of the profits if your book is priced between $2.99 and $9.99. If your book is $10 or more, you’ll give up 65% of the profits.
When you’re selling printed books, it might cost you a few dollars to print the book, but you get to set the price.
5. Book Distribution and Fulfillment
Letting a third party deal with printing, storing, and shipping your books solves a multitude of issues. You don’t have to manage inventory or returns!
As your book increases in sales and shipping speed become paramount, your shipping partner can print up a run of books in advance and ship them as customers purchase them.
Bring Your Masterpiece to Life with Print Bind Ship
When you want your books to truly wow your customers, turn to the team at Print Bind Ship! We have the experience you’re looking for to bring your literary masterpiece into the hands of readers. Contact Print Bind Ship and make your book a reality today!
Q: Where Can I Sell My Book?
You can use online storefronts like Etsy, Amazon, and Shopify if you want to get your book published and ready for purchase on your own. You can also create a website and sell your books on it to retain maximum control and profits.
Q: How Much Does an Author Make Per Book?
With digital books, you’ll generally have to give up some royalties to your digital storefront, which can be anywhere from 30% to 65%. With a printed book or eBook sold through your website, you get to set the price.