Mel Printing is now Print Bind Ship. Same dedicated team, bigger capabilities. Learn More

Direct mail is a marketing strategy that has been around for a long time. It has been used to promote products and services, build brand awareness, and increase sales.

The benefits of direct mail are that it can be personalized to the individual recipient, which makes it stand out among other forms of advertising. It also allows companies to communicate with customers on a more personal level. Direct mail is an effective way of building brand awareness and customer loyalty.

While including a direct mail campaign sounds great, you might be wondering where to get started. With Mail Genius, we can help you identify your anonymous web traffic and get your message to a potential customer through a physical piece of mail.

Benefits of a Direct Mail Campaign

The most noticeable benefit to direct mail is the ability to create a personal connection with the customer. This can be done through handwritten messages, as well as customizing the message based on what you know about them.

  • Physical piece of marketing
  • Customized to the customer, for example, adding their name, product or services they are interested in and more
  • 8 – 16 Impressions on average with one piece of mail
  • Track ROI through our portal
  • Add in special offers
  • Use QR codes
  • Cost-effective

Industries that Can Benefit from Direct Mail

Any industry can benefit from connecting with their customer on a more personal level.

Below are a few business types that could take advantage of a personalized direct mail campaign.

  • eCommerce
  • Vitamin and supplement
  • Real estate
  • Financial services
  • Retail stores
  • Beauty brands
  • Health and fitness
  • Airlines
  • Phone and internet providers
  • Banks
  • Hotels
  • Automotive companies
  • Restaurants

How to Start a Direct Mail Campaign

Typically, when a business wanted to start a direct mail campaign, they would gather their list of current and previous customers. This is a great way to connect and reconnect with your existing client base. We can help with that too!

To start a direct mail campaign without an existing customer base, you can use Mail Genius. We use data to indentify your web traffic and give you real insight on what customers are viewing and what products they are interested in. With this information, we can send your new or potential customers a physical piece of mail within just a few days of them visiting your site!

Check out the video below for more details.

What Types of Items Can I Send with a Direct Mail Campaign?

Wondering what types of items you can send with direct mail – the possibilities are endless!

Here are some of the top items we can send in your next campaign.

  • 4X6 postcard
  • Standard envelope with letter insert
  • Handwritten postcard
  • Special offer mailer
  • Pamphlets
  • Books
  • Promotional products – phone chargers, free samples, etc.
  • and more!

We are always eager to hear what types of messages you would like to get in front of your customers. Just schedule a call with us, and we can walk you through the process.

Where Will I See My Potential Customer’s Information?

With Mail Genius, you can view what types of leads you are receiving in your dashboard. You can see where, what pages, time spent on page and many other useful analytics at any time. Mail Genius even gives you the flexibility to target certain customers based on attributes your business finds most important.

Check out our dashboard below.

Get Started with Mail Genius!

Welcome to the new, smart, and high ROI direct mail marketing solution. With Print Bind Ship’s Mail Genius we can not only provide the data to connect with your customers, but we can print, fulfill and ship all in-house. Don’t pass up on this great way to get in front of your customers for longer periods of time and with a custom message. Schedule a call today to get started!

Request A Quote

Streamline online sales along with your fulfillment process, and focus on growth.

Testimonials

Hundreds of Success Stories