You’ve probably had the feeling before that an online retailer is reading your mind — suggested products matching your exact tastes, banner ads seemingly tailored to your specific needs, and special offers arriving right when you’re ready to buy. This isn’t a coincidence. It also isn’t the result of employees studying your buying habits to … Continued
The cost of self-publishing a book ranges from around $100 on the low end to over $10,000 for authors spending large amounts on editing, design and marketing. The real question is, how much does it cost to publish a book for you? What are your goals for the book? Will it be digital, physical or … Continued
Imagine if you could give out swag that would be useful for an entire year, complete with gorgeous images and graphics. That’s the power of promotional calendar printing. Calendars provide the long-term visibility and brand reinforcement you’re looking for — promotional items are only as effective as they are useful. For quality custom calendar printing, … Continued
Photographers have many avenues for transforming their images into profitable products. One excellent option is a photography calendar, which can be a promotional tool given away as swag or a glorified business card. It can also be a beautiful, glossy, high-quality item meant for purchase. Calendars are effective because they are practical items that hang … Continued
Your product labels have eight seconds to grab a customer’s attention. Considering how many options there are for goods and services, it’s not surprising that customers often take one glance at a label, decide they don’t like the colors, graphics, product name or accuracy of placement and move on. Take a look at your product … Continued
Businesses should put themselves in the shoes of consumers when creating labels, especially in highly competitive markets such as alcoholic beverages. What would entice you about your label if you saw your own product on a store shelf? If you would bypass your own products, won’t customers, too? This is why label printing for bottles … Continued
Creating custom swag can be lucrative — but not if you spend a fortune on your own printing infrastructure. This is true no matter what you want to make, whether that be cards, books, posters or T-shirts. If you’re a reseller who wants printed materials quickly with consistent quality, you’ll need a trade printer. Trade … Continued
Thanks to the pandemic, consumers are used to ordering anything they want online. While data was already showing rises in digital sales, the pandemic kicked this trend into overdrive. Physical retail stores began adding more online features to stay relevant. Even traditional businesses such as grocery stores have figured out online ordering and delivery. As … Continued
In 1962, a missing hyphen in some computer code caused the Mariner I rocket to explode mid-flight, destroying the $80 million spacecraft. While omitting e-commerce search engine optimization (SEO) keywords from your website might not be so catastrophic, it may be why you’re not getting much traffic. Developing solid e-commerce website SEO strategies is an … Continued
Much of the conversation surrounding photography falls to the camera, the lenses, lighting, the subject being photographed and other factors on the front end of the process. It makes sense: A photograph is capturing a moment in time that may never be replicated again, so it’s essential to capture that moment perfectly, even if the … Continued
