Top 5 Eco-Friendly Packaging Materials in 2024

Using eco-friendly packaging materials is one of the biggest things your business can do to be more sustainable. As consumers become more conscious of their impact on the planet, they are increasingly demanding eco-friendly alternatives in all aspects of their lives. Eco-friendly packaging materials are those that are designed to have minimal impact on the environment throughout their lifecycle, from production to disposal.

In this guide, we’re going over everything to know about eco-friendly packaging materials, our top picks for 2024, and how to incorporate them into your business.

What Is Eco-Friendly Packaging?

Eco-friendly packaging is any packaging that reduces your environmental footprint. There are many different types of eco-friendly packaging available. This includes packaging that is easy to reuse or recycle, as well as biodegradable packaging.

Sustainable packaging solutions are usually made of materials that are healthy for the environment and are typically made with environmentally friendly production technology.

Importance of Eco-Friendly Packaging Materials

Traditional packaging materials, such as plastic and Styrofoam, contribute to pollution and waste problems. These materials often take hundreds of years to degrade, and in the process, release harmful chemicals into the environment. Additionally, the production process for these materials is energy-intensive and contributes enormously to greenhouse gas emissions.

The world is facing a crisis of plastic packaging, leading to the accumulation of waste in landfills and oceans, causing harm to wildlife and marine ecosystems. Moreover, the production of non-eco-friendly packaging materials contributes to deforestation, air pollution, and depletion of natural resources.

Consumers are also becoming more conscious about the eco-friendliness of the brands they buy from. Research shows that 78% of consumers feel that sustainability is important. Furthermore, products marketed as sustainable grew 2.7x faster than products not marketed as sustainable. Plus, a sizeable 55% of consumers mentioned that they would be willing to pay more for a sustainable product.

Millennials and Gen Z place a particular emphasis on sustainability and corporate responsibility when shopping. This has prompted several large international brands to re-evaluate their packaging strategies.

One example of a leader in sustainable packaging is Patagonia, a company that has been working to cut down on its packaging waste since 2014. Major clothing companies like H&M and ASOS have started using recycled and recyclable packaging materials as well. The beauty industry is also changing its packaging to become more environmentally sustainable. For example, Ulta now offers refillable packaging options to cut down on waste.

These are just a few notable examples of major companies offering sustainable packaging. This trend is slowly sweeping the entire e-commerce industry. It’s possible that eco-friendly packaging could become standard and expected in just a few years.

By opting for eco-friendly packaging materials, your business can work to reduce its carbon footprint and contribute to a sustainable future. Not to mention, you may also be able to connect with your consumers in a new way and give them another reason to keep coming back to your brand.

Benefits of Eco-Friendly Packaging

Eco-friendly packaging has gained significant attention in recent years as more businesses and consumers become aware of the importance of sustainability. Take a look at some of the benefits eco-friendly packaging alternatives have to offer.

Minimal Environmental Impact

Traditional packaging materials such as plastic, Styrofoam, and excessive use of cardboard are non-biodegradable and contribute to land pollution. In contrast, eco-friendly packaging materials are often made from biodegradable or recyclable materials like paper, bamboo, or cornstarch. These materials can be broken down naturally over time or can be recycled, reducing waste and harmful effects on the environment.

Enhanced Brand Image

As more consumers prioritize sustainability, businesses that adopt eco-friendly practices are viewed as responsible and socially conscious. By embracing eco-friendly packaging, companies can attract environmentally conscious consumers, differentiate themselves from competitors, and enhance their corporate social responsibility efforts. Additionally, eco-friendly packaging often features minimalistic designs, which can contribute to a more aesthetically pleasing and modern brand image.

Potential for Long-Term Cost Savings

While the initial investment in eco-friendly materials may be higher than traditional packaging options, the reduced cost of waste disposal and potential savings from recycling can outweigh the initial costs. Additionally, eco-friendly packaging can be lighter and more compact, reducing shipping and transportation costs.

5 Eco-Friendly Packaging Materials To Use In 2024

E-commerce businesses of any size can use green packaging. Here are five of the best eco-friendly packaging strategies to implement in your business.

Use Plant-Based Packaging Materials

There are many alternatives to traditional packaging that are made of plant-based materials. These plant-based materials are often biodegradable or recyclable. For example, packaging materials made from cornstarch or mushroom packaging naturally decompose in compost. Organic fabrics like hemp are also a great plant-based alternative to traditional materials.

Share Your Sustainability Practices

If your packaging is designed to be recycled, reused, or composted, make sure to share this with your customers. Including instructions for your packaging maximizes the chances that your customers will use it correctly. Labeling the packaging as recyclable, reusable, or biodegradable can also be very helpful if it ends up in a third-party processing facility.

Avoid Over-Packaging Throughout Your Supply Chain

Before your product even gets to your customers, there’s a good chance it’s been packaged, unwrapped, and re-packaged multiple times. Minimizing packaging throughout your supply chain is a great way to cut down on your environmental impact. Reducing supply chain packaging also makes it much easier for your team to process items for shipment.

To implement this, look for supply chain partners that use sustainable packaging. It’s much easier to streamline your supply chain when you have partners who share your values. An efficient inventory tracking system will also help with this – it will help prevent over-ordering and allow you to consolidate shipments.

Ship Smaller Packages

Shipping smaller packages is one of the easiest ways to reduce waste. Smaller packages require much less filler to protect your product. Your customers will likely appreciate having less waste to dispose of as well. Creating smaller package sizes can take some trial and error, but it will likely make the packing process easier in the long run.

Experiment With Different Packaging Ideas

There are so many unique packaging materials available these days, so don’t be afraid to experiment. Not only are these packaging ideas better for the environment, but you can also use them as a selling point to help your brand stand out from the competition. We’ve already discussed plant-based packaging and biodegradable options, but there are many other unique packaging materials to consider.

If your brand makes food products, you might consider edible packaging options. Another unique idea is plantable packaging, which could pair well with home and garden products. Plantable packaging contains seeds that your customers can use. Finally, consider reusable packaging options that your customers can use as storage or travel bags.

Find The Most Eco-Friendly Packing Strategies For Your Business

With so many eco-friendly packaging options available these days, it’s easier than ever to start shipping sustainably. Working with a third-party logistics partner like Print Bind Ship makes it easy to find the most sustainable packaging options for you. Contact us today for a free quote!


What are eco-friendly packaging materials?

Eco-friendly packaging materials refer to those that are designed with the environment in mind. These materials are typically made from renewable resources and are biodegradable, compostable, or recyclable. They aim to minimize the negative impact on the environment and reduce waste generation.

How are eco-friendly packaging materials better for the environment?

Eco-friendly packaging materials contribute to a more sustainable future by reducing the consumption of non-renewable resources, limiting greenhouse gas emissions, and minimizing waste. They help reduce the amount of plastic pollution in landfills and oceans, promote recycling and composting, and have a lower carbon footprint compared to traditional packaging materials.

What types of eco-friendly packaging materials are available?

There are several types of eco-friendly packaging materials available, including biodegradable plastics, compostable materials derived from renewable resources like cornstarch or paper, recycled or recyclable paper and cardboard, biodegradable foam, and reusable packaging options such as cloth bags, glass jars, or stainless steel containers.