By
Sarah Harris
Building a brand goes beyond just having a logo and branded apparel. For fitness businesses and influencers, having custom gym equipment that reflects your brand identity is a powerful way to engage with your clientele and potentially open a new line of revenue.
Whether you want to incorporate your brand colors, add your logo, or design entirely new and innovative pieces, creating custom fitness equipment is a branding strategy that shouldn’t be ignored.
If you’re looking for custom gym equipment manufacturers – know that Print Bind Ship can help you create custom gym equipment to sell on your eCommerce site or social media. Get in touch for a free quote!
4 Benefits of Custom Gym Equipment
Entrepreneurs in the fitness space launching custom-branded fitness equipment is not a new phenomenon. Rather than becoming a saturated market, custom gym equipment has presented itself as a key add-on other businesses can’t afford to miss out on. Similar to how companies have been putting their logos on custom t-shirts or merchandise for years.
Take a look at some benefits of introducing custom fitness products or custom gym accessories under your brand.
1. Additional Revenue Streams
For influencers and fitnesses businesses, custom gym equipment offers a way to bring in an additional revenue stream. Influencers can monetize their following base while businesses like gyms, can use custom fitness equipment to diversify income beyond just membership fees. Think of personalized gym equipment as the ideal product add-on to complement an existing t-shirt line or your existing retail shop.
2. Increased Brand Recognition
Think of custom fitness equipment as another marketing avenue. Whenever your users pick up one of your barbells or ab rollers, your branding elements will be staring them in the face. This increased brand exposure helps build recognition and reinforce the brand identity every time someone uses the equipment. It creates an immersive, on-brand experience.
3. Differentiation and Unique Offering
By having unique, custom-designed equipment, fitness businesses, and influencers can differentiate themselves from competitors. It’s true that there’s no shortage of fitness products on the market. But by putting your logo on branded fitness equipment, you’re able to offer something true to who you are as a business or brand.
4. Greater Customer Loyalty
Having exclusive, branded equipment creates a sense of pride and belonging for your clients or followers. They feel like they are part of an elite group with special gear, increasing engagement and cultivating greater loyalty to your business or personal brand.
Types of Branded Workout Equipment
The types of branded fitness equipment you can put your logo on are as varied as the products found in any gym. Of course, the exact details of what you can create will depend on the custom gym equipment manufacturers you work with. However, here’s a look at some of the types of products fitness businesses and influencers have been successful in selling.
- Strength Training: Custom barbells, weight plates, kettlebells, squat racks, custom logo dumbbells.
- Cardio Machines: Treadmills, bikes, ellipticals with branded consoles, rails, and detailing.
- Functional Training: Plyo boxes, battle ropes, weighted vests, agility ladders, wall balls – all with logos/branding.
- Specialty Equipment: Weight sleds, foam rollers, resistance bands, yoga mats, boxing bags with custom graphics.
Have an idea for creating custom workout sets? Send over your designs to Print Bind Ship. We’re a leading printing company and fulfillment partner that helps fitness brands create top-notch-looking products and deliver them to customers.
3 Tips for Choosing the Right Custom Fitness Equipment
Which gear is right for you and your burgeoning brand? Here’s how to decide.
1. Consider Your Budget
You may want to start small with branded free weights, resistance bands, yoga mats and other simple items. If you think your customers need more, you can add more complex offerings such as weight machines, exercise bikes, treadmills, and wholly original designs.
You’ll also want to take into account what your customers are willing to spend. If your target market can’t drop thousands of dollars on a branded machine, it’s best to stick with more affordable items.
2. Consider Space Available
Can most of your customers have treadmills or stationary bikes delivered to their homes? If not, it doesn’t make much sense to sell them. To answer questions like this accurately, you can always poll your customers to see what they’d like you to carry.
3. Consider Customer Needs
Are most of your clients trained athletes? If so, consider what type of equipment will help them excel in their specific sports or disciplines. By the same token, low-impact equipment might be more appropriate if you’re targeting seniors. You need to know your customers’ fitness goals to create product lines that align with their needs.
Make sure to engage with your audience on social media like Instagram or TikTok to get a feel for what they’d be interested in.
How to Create Branded Fitness Equipment in 4 Steps
If you’re ready to see your logo on premium fitness equipment, here’s how to make it happen.
1. Stay True to Your Business’s Brand
Your business’s ethos needs to permeate every product you sell. You’ve already considered your customer’s needs. Now, consider their perception. Ideally, your entire branding aesthetic should be cohesive and instantly recognizable.
Start by clearly outlining your brand identity – logo, colors, fonts, patterns, and any other design elements.
2. Look for Custom Gym Equipment Manufacturers
Print Bind Ship can partner with you to make your branding stand out on the gear you want to bring to market.
Our custom printing services will put a permanent, attractive logo or design on any piece of equipment imaginable. And as one of the leading fitness fulfillment companies in North America, we can get your products out the door and on the way to your customers within 24 hours, no matter where they live.
3. Approve Final Designs and Place Your Order
Once your design prototypes are finalized, sign off on production and hand them over to your custom gym equipment manufacturer or printing company. You may decide to order a prototype first to test it out and ensure it has the perfect look and feel you’ll want to pass on to your customers.
You’ll also need to determine ordering timelines, delivery logistics, and installation requirements for a smooth branded equipment rollout. For the most seamless experience, many businesses choose to opt for working with a fitness fulfillment provider. Learn more.
4. Market and Monetize Your Workout Gear
It’s time to get it in front of your audience and leveraged for maximum impact. There are a few ways to go about marketing and monetizing your newly designed custom gym equipment.
For starters, make sure to develop targeted marketing campaigns and social media teasers to build hype and create scarcity around the exclusive branded pieces. For influencers, leverage the gear for unique branded workout content and apparel lines. You’ll also want to showcase the custom equipment prominently in your own gym or e-commerce store.
How to Sell Gym Equipment Online
Let’s be real – selling gym equipment online isn’t just about listing some products and calling it a day. You’ve got to create an experience that gets people truly excited about owning your gear.
Start by building a website that makes your stuff look phenomenal. Use professional photography, detailed videos showing every angle and incorporate descriptions that really sell the benefits. Then, get that site optimized for search and mobile so the right buyers can actually find your equipment with ease.
From there, it’s about getting savvy with marketing. Utilize social media by posting customer photos and videos using your products. Run promotions and sales to create some buzz. See if you can team up with influencers or brands that align with your vibe for some cross-promotion. And don’t underestimate the power of engaging communication – respond promptly to customer inquiries, be transparent about shipping and returns, share your expertise to build credibility.
Read our guide on how to set up TikTok shopping.
Build Your Own Gym Equipment With Print Bind Ship
Starting your own brand of fitness equipment isn’t complicated. All you have to do is decide what type of gear you want to sell, identify your target audience, and let Print Bind Ship get your products to your customers.
At Print Bind Ship, we have years of experience working with fitness brands, so you can breathe easy knowing you’re partnering with an expert, highly-rated third-party logistics (3PL) provider that serves customers around the globe.
Contact us for a free quote to get started on creating your own custom gym equipment!
FAQ
You can have your logo printed on various fitness equipment and accessories by partnering with an equipment manufacturer with a solid reputation and commitment to quality. Print Bind Ship can help you print your designs on nearly any piece of workout gear out there.
You can sell directly through your own website or branded retail stores. Additionally, partner with gyms, fitness studios, and sporting goods retailers to get your branded gear in front of their customer base. For influencers, leverage your online following to market and sell your gym equipment through your channels.
You can count on a margin of approximately 22%, which means you’ll need to carefully consider your budget every step of the way.
Building a custom gym can cost anywhere from $10,000 for a modest home setup to over $1 million for a large, high-end commercial facility. Key factors driving cost are the size of the space, type and amount of strength and cardio equipment, construction requirements, and amenities like locker rooms. Most professional-grade custom gyms fall in the $100,000 to $500,000 range.