With a growing number of customers preferring the convenience of online shopping, small businesses are finding new opportunities in the world of e-commerce. But with online competition growing, it’s challenging for small businesses to find effective ways to stand out from the crowd.
Custom packaging is a powerful branding tool small businesses can use to create a lasting impression on customers. This guide will teach you about retail packaging solutions and how to get custom packaging for your small business.
What is Custom Packaging?
Custom packaging is about creating an experience beyond the product it contains. It can differentiate your business from your competitors. It is a great way to create a sense of excitement and anticipation for your customers and enhances the overall perceived value of the product. Custom packaging can also act as a form of advertising — customers may share the images of it on social media channels, which promotes your brand to a wider audience.
Custom packaging can be made for all types of e-commerce products, including jewelry, food, soap and gifts.
Customers associate high-end custom packaging with premium products, which could enable small businesses to raise their prices and increase profit margins. Investing in custom packaging can also lead to cost savings because it can prevent product damage during transit, which often results in returns and refunds.
One of the simplest ways small businesses can enhance their customer experience is by offering a unique product box that protects the contents and provides a pleasant unboxing experience. Custom packaging is a smart investment for small businesses looking to stay ahead in a competitive e-commerce industry.
Why Is Custom Packaging Important?
Custom packaging solutions offer small businesses a range of benefits, from enhancing their brand and product image and improving customer experience and satisfaction to increasing sales, reducing costs and promoting sustainability.
By investing in tailored packaging solutions, small businesses can set themselves apart from the competition, attract and retain loyal customers and ultimately achieve long-term success. If you’re thinking about incorporating custom packaging into your e-commerce shop, consider the following.
Pinching Pennies Can Turn out to Be Costly
Keeping the cost of operations to a minimum is paramount to small businesses’ success. But even if they’re trying to save money, the packaging is still important. Custom packaging solutions can provide a cost-effective way to make an impression on customers.
One of the biggest advantages of custom packaging is cost optimization. While businesses may worry that minimums for custom orders may be too high, many packaging providers offer bulk orders starting as low as 100 units. Packaging suppliers also can help small businesses make sure they are getting the best quality materials for the price.
Generic Packaging Can Alienate Customers
Imagine you shopping online for organic soap — something that feels luxurious. You find a soap manufacturer from a neighboring state that sells online. You want to support a small business, so you make a large purchase from its website.
A week goes by as you eagerly await the delivery. Finally, the package arrives. But wait. Is this the organic soap you ordered? It doesn’t look like anything special. The packaging is bland and ugly, but you decide to withhold judgment.
You carefully open the box to find your 12 bars of supposedly high-end soap covered in bubble wrap and tape. You painfully unwrap them to discover that three bars are broken. You’re not withholding judgment anymore. You wonder, “How could such a ‘great’ product be such a pain?!”
Even though you do enjoy the soap, you never purchase from that business again because of the inconvenience and negative first impression that resulted from unboxing its products.
Custom Shipping Boxes Create Great First Impressions
Packaging matters. Competition is tough and customer relationships are fragile. First impressions can make or break a customer’s experience with your product and for many consumers, unboxing is a critical piece of it. That’s why custom packaging for small businesses is important. When it comes to competitive, specialty goods, the packaging often matters as much as the product itself.
Generic packaging is an easy and affordable way to ship products, but it’s not always the best option for protecting the items. Custom shipping boxes are designed to support the product during shipment while also providing the customer with a memorable first interaction.
Are Custom Shipping Boxes a Good Fit for Your Business?
Now that you’re thinking about customizing your packaging, let’s go over some things to consider before jumping into the design process. First, ask yourself whether custom packaging is beneficial for your products or branding initiatives. From there, you can consider your products’ packaging needs.
Protection and Dependability
Start by reviewing how many complaints you may have had from customers about your products breaking during shipment. Do your products need protection? More than 80% of e-commerce returns occur because products are damaged or broken.
Custom packaging ensures your product is safe during transit to your customer because it fits perfectly into a specially designed box. If a specially designed box isn’t necessary for your product, you might consider custom-printed packing tape to add a little extra to the customer’s opening experience.
Convenience and Cost Savings
Custom packaging for small businesses takes the guesswork out of packing and shipping your products. With uniform packaging, your team will save time putting shipments together and you’ll save on shipping costs. Rather than opting for generic packaging that only offers three sizes, you can ensure that your custom package is just the right fit. You won’t have to pay extra for shipping the empty space inside a generic box.
Your customers will find it easier and more enjoyable to open a package that is custom fit for the product. Your customer does not want to open a big box to find a tiny trinket wrapped in multiple layers. It’s a waste of materials and money.
If your specialty product is a hassle to fit into generic packaging, custom packaging is a solution for your small business.
Brand Recognition and User Experience
Have you ever watched an unboxing video on YouTube or Facebook? When a customer opens their new purchase on camera, explaining every little detail of the experience, it can be fun to watch. Imagine if your product was the feature of a popular unboxing video. What would the customer highlight and discuss about your product’s packaging?
When it comes to branding and user experience, the packaging is as important as the product. Custom packaging can help small businesses build relationships with their customers. The more customers are engaged with their first interaction with the product, the more likely they are to recommend it to someone else.
Take Apple products as an example. Everyone recognizes the sleek, white box that iPhones or MacBooks are packaged in. Another good example of memorable packaging is Tiffany & Company, which puts its products in recognizable bluish-teal packaging. Some people even buy Tiffany jewelry for the iconic teal box.
Never underestimate the power packaging can have on a customer’s first experience with your product.
What Is the Best Custom Packaging for Your Small Business?
You have many options for customizing your product packaging. Maybe you want to start out small and offer gift packaging to consumers for an extra price. Perhaps custom-printed packaging tape will spice up your aesthetics. Or you can create custom shipping boxes or a unique box design that represents your brand and makes a big first impression. Depending on your budget, the possibilities are endless.
If you’re ready to invest in custom packaging, Print Bind Ship is available for a free consultation. Our packaging experts work with your business to come up with customization options that suit your brand. From box design to fulfillment and shipping, Print Bind Ship is the one-stop shop for e-commerce logistics.
Yes, you can order custom packaging for your small business. Many packaging companies and e-commerce fulfillment companies, like Print Bind Ship, offer custom packaging services to small businesses.
Custom packaging can help your small business stand out from the competition, boost brand recognition and loyalty and protect your products during shipping.
The cost of custom packaging varies depending on the materials, design and quantity required. Print Bind Ship offers affordable options and discounts for bulk purchases.