The most health-conscious generation to ever live is most likely the current one. Products are increasingly eliminating preservatives and chemicals, alcoholic beverages are reducing their ABVs and calories, fast food chains are focusing on low-calorie items and supplements are a huge industry.
While this might make it seem as though supplements sell themselves, your supplement business still needs to have an effective strategy for how to sell vitamins.
Keys to Supplement Marketing
The question is less “how to sell vitamins” and more “who to sell vitamins to.” Hopefully, you have a good idea as to who your target market is because supplements are generally formulated according to age and gender, as well as dietary and allergy restrictions.
1. Identify Your Target Market
Who is your product intended for? Beyond the formulations for age, gender, etc., think about your target consumer’s lifestyle.
Are they active or sedentary? Is your product intended for limited occasions, such as runners preparing for marathons, or is it for continued, everyday use? Once you know your ideal customer, you can position your product properly.
2. Determine Your Unique Selling Proposition
Why should consumers choose your product over all the others? What hole are you filling in the marketplace? Learning how to sell supplements means you need to be able to show your potential customers why your product is the one they want.
3. Build a Strong Online Presence
Start with a solid, well-designed, functional, easy-to-navigate website. Make sure people can find what they want in as few button clicks as possible. Your website should feature continuously updated blogs. These blogs will position your business as trustworthy and knowledgeable, plus make your website easier to find.
Using search engine optimization (SEO) techniques will help your site rise to the top of searches. Google looks for keywords to determine which results are the most pertinent, and certain keywords trend. An experienced writer can make use of SEO to increase traffic.
Make sure you’re active on the right social media platforms. If you target younger users, head to Twitter, Instagram, or TikTok. If your customers are older, you may want to include Facebook. Remember to interact with users in a positive way to build engagement.
4. Choose the Right Sales Channels
Where will you sell your products? You can learn how to sell supplements online through e-commerce sites and your website. You can sell through physical stores, such as GNC or The Vitamin Shoppe, as well as grocery stores and mega-stores like Wal-Mart.
Alternatively, you may prefer to sell through wholesale distributors so you don’t have to build relationships with individual retailers. You can even sell supplements from home! It all depends on who your ideal customer is. Do they prefer buying online or in physical stores?
5. Develop a Solid Marketing Plan
You can find plenty of successful supplement advertising examples that make use of varied advertising methods. Younger customers will react well to influencer marketing and ads from their favorite YouTubers as well as podcasts and targeted social media ads.
Older or more professional customers will be more affected by email campaigns and newsletters. Whatever path you follow, stick to a budget and make sure you’re collecting data so you can modify your plan to be more effective.
6. Monitor and Analyze Your Sales Performance
Because you collect data, you can effectively strategize for the future. Pay close attention to how your products sell, including which ones are more successful, whether there are seasonal changes and the demographics of who is buying. As you analyze your data, make logical adjustments to your plans.
7. Foster Excellent Customer Support
A brand can be ruined when bad reviews get attention. Customer service is not an afterthought. You need to ensure your service reps are friendly and able to get results for callers. Offer refunds, provide after-sale support, respond to reviews (both positive and negative) and maintain transparency.
8. Maintain High-Quality Standards
Your products need to be consistently high quality. Consumers are more than happy to share pictures and experiences on social media when they get poor-quality or ineffective supplements.
If you’ve spent the time to develop a reputation for potent, effective products, maintain those good vibes. From the purchase to the last pill in the bottle, the customer should have a positive experience.
Supplement Your Business with Print Bind Ship
Consumers have become health-conscious, so now’s definitely the time to learn how to sell supplements. No matter what type of supplements you offer, you need to find the right customers and provide a quality product.
Print Bind Ship has the manufacturing expertise and experience to ensure you and your customers get the same high-potency, effective products with every bottle.
Your marketing is only as effective as the supplements you sell, so partner with Print Bind Ship and sell top-quality products your customers can count on. Ready to get started? Contact Print Bind Ship right away!
You can sell supplements through e-commerce sites, your website, wholesale distributors or partnerships with retail shops.
No, nor do you need a license or healthcare experience to know how to sell supplements. As long as your products are safe and compliant with government regulations, you can sell your supplements.
The key is to plan for how to sell supplements based on who your products are for (age, gender, lifestyle, etc.). Marketing tactics can include partnering with influencers and podcasters, targeted ads on social media, email campaigns, direct mail, traditional radio/TV/print and newsletters.
Make sure you do not include health claims, or the FDA may penalize you. However, you can talk about specific benefits users have enjoyed, point out ingredients with known properties and talk about facts.
Examples of facts you can mention include, “Our supplement contains no preservatives,” or “Our supplement contains double the vitamin C found in competing products.”
Yes, but you need to check on your component ingredients to ensure they’re not regulated in your target markets.