Specialized Printing for Print Marketing Materials

In a world of ever-growing competition and the need to stand out from the crowd, specialty printing has become an increasingly popular tool for businesses looking to market their products and services.

Adding unique elements to your prints through specialized printing techniques can make a huge impact on your print marketing. Ultraviolet (UV) coatings, embossing, debossing and foil stamping are all methods that give an eye-catching edge over traditional printed products. Keep reading to find out how specialized printing could help enhance your business.

What Is Specialized Printing?

Specialized printing is the practice of using less traditional methods of printing to make your ads stand out with unique features. For example, embossing can make your featured colors pop, while foil stamping can add elements of white ink, which are difficult to print traditionally.

Specialized printing may be used for a variety of applications, such as printing promotional materials, labels, signs and other items used in a variety of industries. The process of specialized printing involves using specific types of inks and printing methods to create materials that meet the requirements of the application.

Specialized printing allows businesses to captivate their target audience quickly and cost-effectively, while still providing high-quality printed materials. By using specialized printing techniques, businesses can create materials that stand out from the competition and leave a lasting impression. Whether it’s for promotional materials, labels, signs or other items, businesses can benefit in a number of different ways from using specialized printing.

What Is Print Marketing?

Known as the original form of marketing, which ruled the industry before digital advertising became possible. Catalogs, business cards, flyers, magazines, brochures and postcards are examples of print marketing, which is still a highly effective marketing tool used today.

8 Essential Print Marketing Materials

The possibilities for specialized printing materials are nearly endless thanks to the ability to print on nearly any substrate in today’s print market. However, the six essential print marketing materials used in the print marketing industry are listed below.

1. Business Cards

Specialty-printed business cards can be powerful marketing tools that help businesses and brands build awareness, increase sales and cultivate repeat customers. By creating unique designs on business cards, companies can make a strong statement. Their small size and lightweight nature make it easy for you to distribute or strategically place them in places where others may stumble upon them.

2. Loyalty Cards

Using loyalty cards can be beneficial as they encourage customers to come back and shop with you again in order to gain rewards or discounts on your products and services. This creates an instant base of repeat customers, leading to a more successful business.

3. Brochures

Brochures are an efficient and economical way to spread information about your business services. They can be distributed in large quantities with a single page that includes plenty of detail on what you have to offer.

4. Pamphlets

Pamphlets are a highly cost-efficient and easy-to-distribute way of conveying large amounts of information on one page, which is typically folded into thirds. They have the ability to reach a wide audience ranging from hundreds to thousands.

5. Coupons

Coupons can be beneficial as they allow consumers to see savings, which in turn incentivizes buyers. Specialty printed coupons can help market businesses and brands by incentivizing the prospective customer to take advantage of savings and rebates on the original price of a product.

6. Vouchers

Vouchers can be a great way to promote business and encourage potential buyers to make purchases. They also provide an instant discount in the form of cash value, which may result in customers spending more money overall.

7. Flyers, Leaflets and Handouts

Specialty printed flyers, leaflets and handouts can help make a business more profitable by distributing information across a community or event, leading to higher business knowledge, additional word-of-mouth advertising and foot traffic to your business.


Flyers are advantageous as they can disseminate a considerable amount of information on one page to numerous people.


The advantages of using leaflets are clear: They are compact, easy to share and can present essential information quickly and concisely on one page.


Handouts are beneficial because they concentrate on specific single ideas, provide nonverbal data and speed up the comprehension of the message.

8. Branded Promotional Products

Specialty printed branded promotional products can help market businesses and brands by solidifying your strategy of marketing and increasing the exposure of your brand.


Posters are beneficial for businesses because they are easy to produce, can be made in any size and are affordable. They can be placed nearly anywhere to increase brand awareness.


Banners are beneficial for businesses because they can be made in large sizes to easily capture visibility for your brand. Graphics can also be added because of the size capabilities of banners. Even better, they work to increase the visibility of your brand.

Advantages of Using Specialized Printing Companies

There are many advantages of using specialized printing companies to enhance print marketing materials for business. The cost of using a specialized printing company as a marketing partner for your business can also be outweighed by the many advantages they offer in enhancing print materials for your marketing efforts.

Convenience and Efficiency

By using a specialty print company, you are able to gain marketing materials to drive revenue quicker and easier than ever before. Customized orders under strict deadlines are common for specialty printing companies — including Print Bind Ship.

Saves on Costs

In the short run, the upfront and maintenance costs of expensive print equipment far exceeds the cost of using a specialty printing company to produce your specialized printed products.

High Quality

Specialty printing companies use state-of-the-art equipment and techniques to produce top-quality specialty prints for their clients. You are sure to receive high-quality materials from the most reputable specialty printing companies.

Extensive Services and Varied Resources

Most specialty printing companies offer extensive services and have varied resources because of partnerships and their vast experience with customizations.


Specialty printing companies create numerous custom prints and high-volume runs on highly technical equipment, allowing them to maximize consistency for their customers.

Valuable for Businesses of all Kinds

Specialty printing companies can be valuable for businesses of all kinds. There are many advantages to using specialty printing companies as marketing partners and many ways of marketing with specialty print options.Take advantage of the possibilities that a specialty printing company can offer for your business. Start by taking a look at the products and services offered by Print Bind Ship for your business’s marketing needs.


What Are the Different Special Printing Options?

Special printing options include digital printing, large-format printing, offset lithography, flexography, LED UV, screen printing and 3D printing.

Can You Print on Specialty Paper?

The turnaround time for specialized printing depends on the complexity of the project and the materials used. Generally, turnaround times range from a few days to a few weeks. Get in touch with Print Bind Ship for turnaround estimates for a project you have in mind. 

What Is Specialty Printing Used For?

Specialty printing can be a great way to make your marketing and advertising stand out from the competition. It offers an eye-catching alternative to traditional print, allowing you to create unique materials that will draw attention and help promote your business or product.

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