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Specialized Printing for Print Marketing

Specialized printing adds unique elements to your prints. Some methods that are considered specialized printing are UV coatings, embossing, debossing, and foil stamping, all of which will create eye-catching advertisements for your print marketing. Continue reading to learn the many ways you can enhance your business with specialized printed products. 

What Is Specialized Printing?

Specialized printing is the practice of using less traditional methods of printing to make your ads stand out with unique features. For example, embossing can make your featured colors pop, while foil stamping can add elements of white ink, which are difficult to print traditionally. 

What Is Print Marketing?

Known as the original form of marketing, which ruled the industry before digital advertising became possible. Catalogs, business cards, flyers, magazines, brochures, and postcards are examples of print marketing which is still a highly effective marketing tool used today. 

6 Essential Print Marketing Materials

The possibilities for print marketing materials are nearly endless thanks to the ability to print on nearly any substrate in today’s print market. However, the six essential print marketing materials used in the print marketing industry are listed below. 

Business Cards and Loyalty Cards

Specialty printed business cards and loyalty cards can help market businesses and brands by creating brand awareness, increased sales, and repeat customers. Specialty printed business cards can help your business stand out versus traditional business cards and loyalty cards can help create repeat customers by incentivizing the customer to earn rewards with repeat business.

Business Cards

Business cards are beneficial because they advertise your company, location, and business through word of mouth. They can be specialty printed to create attractive features that will stand out and help draw attention to your business. They are small and lightweight which makes them easy to pass out or leave in strategic locations for others to find. 

Loyalty Cards

Loyalty cards are beneficial because when used they create instant repeat customers because the program incentivizes the customer to repeat their business in order to earn rewards and additional savings on your products and services. 

Brochures and  Pamphlets

Specialty printed brochures and pamphlets can help market businesses/brands by giving prospective customers a brief overview of your business and how it can help the customer. Specialty printed brochures and pamphlets will help capture the attention of your audience with vibrant finishes and/or enhanced highlights. 


Brochures are cost-effective, easy to distribute, and can contain a plethora of information about your business offerings in a one-page document. Brochures can be passed out to hundreds or even thousands of people. 


Pamphlets are also cost-effective, easy to distribute, and can hold a lot of information on a one-page document that is typically folded in thirds. They can be used to reach an audience of hundreds, even thousands of people. 

Coupons and Vouchers

Specialty printed coupons and vouchers can help market businesses/brands by incentivizing the prospective customer to take advantage of savings and rebates on the original price of a product. 


Coupons can be beneficial because they provide a discount on the retail price so the consumer sees a savings, which can incentivize a buyer. 


Vouchers can help to promote business and incentivize a potential buyer to make a purchase and even spend more money by applying a cash value discount immediately. 

Flyers, Leaflets, and Handouts

Specialty printed flyers, leaflets, and handouts can help make a business more profitable by distributing information across a community or event leading to higher business knowledge, additional word-of-mouth advertising, and foot traffic to your business. 


Flyers are beneficial because they provide a large amount of information on a single page that can easily be distributed to hundreds of people. 


Leaflets are beneficial because they are small, easy to distribute, and can pinpoint pertinent information on a single page in a short, sweet fashion. 


Handouts are beneficial because they concentrate on specific single ideas, provide non-verbal data, and speed up the comprehension of the message. 

Branded Promotional Products

Specialty printed branded promotional products can help market businesses/brands by solidifying your strategy of marketing and increasing the exposure of your brand. 

Posters and Banners

Specialty printed posters and banners can help market businesses/brands by increasing visibility and awareness of your business, product, and brand. 


Posters are beneficial for businesses because they are easy to produce, can be made in any size, and are affordable. They can be placed nearly anywhere to increase brand awareness. 


Banners are beneficial for businesses because they can be made in large sizes to easily capture visibility for your brand. Graphics can also be added due to the size capabilities of banners. 

Advantages of Using Specialized Printing Companies

There are many advantages of using specialized printing companies to enhance print marketing materials for business. These benefits far outweigh the costs of utilizing a specialized printing company as a marketing partner for your business. 

Convenience and Efficiency

Specialty printing companies can increase efficiencies for your business and can be very convenient. By utilizing a specialty print company, you are able to gain marketing materials to drive revenue quicker and easier than ever before. Customized orders under strict deadlines are common for specialty printing companies. 

Saves on Costs

In the short run, the upfront costs and maintenance costs of expensive print equipment far exceeds the cost of utilizing a specialty printing company to produce your specialized printed products. 

High Quality

Specialty printing companies use state-of-the-art equipment and techniques to produce top-quality specialty prints for their clients. You are sure to receive high-quality materials from the most reputable specialty printing companies. 

Extensive Services and Varied Resources

Most specialty printing companies offer extensive services and have varied resources due to partnerships and their vast experience with customizations. 


Specialty printing companies create numerous custom prints and high volume runs on highly technical equipment allowing them to maximize consistency for their customers. 

Valuable For Businesses of All Kinds

Specialty printing companies can be valuable for businesses of all kinds. There are many advantages to utilizing specialty printing companies as a marketing partner and many ways of marketing with specialty print options. 

Take advantage of the possibilities that a specialty printing company can offer for your business. Start by taking a look at the products and services offered by Print Bind Ship for your business’ marketing needs. 


What Are the Different Special Printing Options?

Printing options considered specialty are digital printing, large format printing, offset lithography, flexography, LED UV, screen printing, and 3D printing.

Can You Print on Specialty Paper?

Yes, most industrial specialty printers can print on multiple substrates and can handle almost any type of specialty paper depending on the application.

What Is Specialty Printing Used For?

Specialty printing is used for marketing and advertising that wants to differ from normal print and truly stand out against the competition.

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