Direct mail marketing is a promotional strategy that involves delivering physical promotional materials, such as brochures, postcards, catalogs, and letters, to a target audience’s mailbox. This type of marketing is specifically designed to reach potential customers through the mail and can be an effective way to acquire new customers or drive engagement with existing ones. … Continued
Businesses often focus solely on their products and neglect to factor in shipping costs. This can lead to unexpected costs that can derail small businesses, especially those that operate online. Shipping costs can add up quickly, and many small businesses find themselves struggling to find a balance between offering competitive prices and maintaining profitability. It’s … Continued
Screen printing, also referred to as silk screening, is a process that’s been used for making custom merchandise, goods for sale, and promotional products for many years. The process involves using a thick ink that lays on the shirt, rather than soaking it into the fabric. Historically, it was the best and most efficient way … Continued
The pandemic changed the way business was done for everyone. Even eCommerce stores found themselves having to adapt, both to supply chain differences and a different way of doing business, along with a much higher consumer demand. The result was a bit rocky to begin with but resulted in stunning numbers that today are shocking … Continued
Retail returns have long been a thorn in the side of retailers and eCommerce stores are no exception. No matter how good your products or your business methods, you will always have someone who wants to return something for one reason or another. Like standard retail, eCommerce returns should follow standard protocols and give the … Continued
USPS shipping rates change all the time, based on several different factors. When it comes to keeping tabs on shipping costs, part of that includes keeping up with USPS rates and other shipping providers. Fortunately, you’ll find everything that you need to know right here. We’ll cover USPS package rates, explain how flat rate shipping … Continued
Social selling is becoming a popular way to do business. After all, people spend countless hours on social media these days so it’s no wonder that businesses have started seeking them out in this way. Every brand wants to be the ONE that people choose, time and time again. However, it’s hard to keep up … Continued
Multichannel marketing is quickly becoming the new standard in digital marketing. As companies are reaching new heights of competition and eCommerce, there comes a time when new marketing methods need to be explored. Of course, multi-channel marketing has been done for centuries, just known under different names and in physical print or media rather than … Continued
You Need Fast Shipping: Why Having Fast Shipping is Important In today’s eCommerce world, it seems like we’re all competing with the likes of Amazon Prime and other free delivery services that offer things like next-day and two-day shipping and delivery as standard practice. COVID caused everyone to reconsider their agility and adaptability in the … Continued
In the world of business, acronyms are a way of life. Sometimes, that makes it difficult to keep up. If you’ve been working with logistics companies, you are probably familiar with the term “third-party logistics”. Also known as 3PL, these are companies that offer third-party order picking, packing, shipping, and returns services, and more. Essentially, … Continued
