What Is E-commerce Fulfillment? Understanding How It Works

E-commerce fulfillment encompasses the actions between the time a digital order is placed and when the purchaser receives their items. It’s essentially supply chain management for your online marketplace, allowing your products to get to customers on time.

The rapid growth of e-commerce has revolutionized retail, providing businesses big and small unprecedented access to global digital storefronts. However, selling products online involves more than just setting up a website and showcasing goods. Getting purchases to customers efficiently, affordably, and reliably is an essential backend process required to sustain online sales.

For online marketplaces, finding the right fulfillment model is crucial for enabling business growth rather than hindering it due to logistical bottlenecks. In this article, we’ll examine exactly what is e-commerce order fulfillment and go over different methods. 

Whether you currently handle fulfillment in-house or are looking to outsource with increasing sales, understanding the modern best practices as well as whether you should partner with an e-commerce fulfillment company can help you meet customer expectations, contain overhead, and ensure your e-commerce venture continues thriving.

Understanding E-commerce Fulfillment?

E-commerce fulfillment refers to the entire process of handling, packaging and labeling, as well as shipping orders placed by customers through online platforms. It involves a synchronized effort to ensure that products are delivered to customers accurately and promptly.

The e-commerce fulfillment process starts with receiving orders from an online marketplace website. The orders are then picked from the inventory, packed securely, and labeled with the necessary shipping details. Next, the packages are handed over to the chosen shipping carrier for delivery. Throughout this process, it’s crucial to maintain accuracy in order picking, ensure proper packaging to avoid damage, and choose reliable shipping methods.

An efficient e-commerce fulfillment process requires coordination across various departments, including warehouse operations, inventory management, and shipping logistics. It utilizes technology and data-driven insights to manage inventory levels effectively, optimize order processing, and streamline shipping operations. By employing automated systems and integrating them with e-commerce platforms, businesses can ensure smooth order management and real-time visibility into inventory levels.

Understanding e-commerce fulfillment is crucial for any online business striving to provide a positive customer experience. A well-executed fulfillment process not only ensures timely delivery of products but also reduces the risk of errors and enhances customer satisfaction. 

Key Components of the E-commerce Fulfillment Process

There are five key components that play a crucial role in ensuring a smooth and successful e-commerce fulfillment process. Let’s take an in-depth look at each.

Order Processing

It involves receiving and validating customer orders, managing payment transactions, and preparing orders for shipment. This process requires attention to detail and accuracy to avoid any errors or delays. Efficient order processing systems automate much of this process, thus reducing the chances of errors and increasing customer satisfaction.

Inventory Management

This stage involves tracking and managing inventory levels, ensuring that products are available to meet customer demands. Accurate inventory management prevents issues such as overstocking or stockouts, which can lead to lost sales or dissatisfied customers. By using inventory management software, businesses can monitor stock levels, forecast demand, and coordinate restocking activities.


Warehousing is the physical space where products are stored before being shipped to customers. An efficient warehouse management system (WMS) is vital to streamline operations and maximize productivity. A warehouse management system helps in organizing the warehouse, optimizing storage space, and managing order picking and packing processes. By implementing barcode scanning technology and automated systems, businesses can enhance efficiency, reduce errors, and accelerate the order fulfillment process.

Packaging and Labeling

Packaging and labeling play a crucial role in ensuring the safe and secure transportation of products from the seller to the buyer. It not only protects the product from any potential damage but also serves as a brand representation.

Well-designed packaging can leave a lasting impression on customers and increase their satisfaction. Custom product packaging can also help elevate your brand and allow you to connect with customers in a new way. 

Sturdy packaging materials are always best, including cardboard boxes, bubble wrap, and packing peanuts. Additionally, it is important to ensure that the packaging is tailored to the size and shape of the product, leaving no room for movement during transit. It’s also worth considering the eco-friendliness of the packaging, as many customers today prioritize sustainability.

Shipping and Delivery

The shipping method chosen must align with your customer’s expectations as well as the nature of the product being shipped. Options like standard ground shipping, expedited shipping, and even same-day delivery can be offered to cater to the diverse needs of customers.Investing in robust shipping software or partnering with a reliable shipping service provider can help streamline the process and provide real-time tracking updates to customers. Moreover, maintaining open lines of communication with customers, and promptly addressing any shipping delays or issues, can go a long way in building trust and loyalty.

Types of E-commerce Fulfillment

There are several options for e-commerce fulfillment, and they all have their pros and cons to consider. Check out the main points below.

In-House Fulfillment

In the beginning, it may be fine for business owners to handle their fulfillment services. As the business grows, though, the tediousness can become too much. Plus, you will probably reach a point where you see that using a fulfillment service could offer more profit potential for your business.

Total control over customer shipmentsRequires dedicated shipping person/team
Multiple options for shipping providersNeed multiple accounts with shipping services
Custom packing/packaging optionsCan become time-consuming as the business grows

Third-Party Fulfillment

Third-party fulfillment is a choice that many people are making as their company continues to grow and require bigger, better, and more shipping and order processing services. These companies can be located anywhere and fulfill orders around the country and the world with ease.

Location doesn’t matterCan possibly cost more than in-house fulfillment
Quicker, more streamlined shipping and fulfillment
Scalable solutions
Dedicated support for all fulfillment needs


Dropshipping is the third method companies use for order fulfillment. When an order is placed, you will then place the order through the supplier, who will deliver the item to the customer directly. Dropshipping usually leaves you with about a 15-20% profit margin, so it’s not always the best choice. If you’re considering this method, here are the highlights.

No inventory – less money and hassleNo supply chain control
Zero shipping hasslesHighly competitive
Warehouse space is not neededDifficult for branding

Benefits of Outsourcing E-commerce Fulfillment

Statistics reveal that 79% of e-commerce businesses use a third-party logistics provider for order fulfillment for at least one channel. Discussed below are the benefits of outsourcing e-commerce fulfillment:


By outsourcing your fulfillment operations to a specialized service, you can eliminate the need for investing in expensive storage facilities, shipping equipment, and an in-house team. Instead, you can leverage the resources and infrastructure of the fulfillment service provider, which is often more efficient and cost-effective in handling inventory storage, order processing, and shipping. This translates into reduced overhead costs and improved profit margins for your business.

Scalability and Flexibility

As your business grows, your fulfillment needs may also evolve. In-house fulfillment operations may struggle to keep up with the increasing order volumes and complexities. On the other hand, a fulfillment service provider can handle fluctuations in order volume without compromising on speed and accuracy. They can effortlessly scale their operations to accommodate your business growth and seasonal peaks. 

Moreover, partnering with a fulfillment service also provides flexibility in terms of geographic reach. With their distribution network, you can easily reach customers across multiple regions or even internationally, without having to set up separate fulfillment centers.

Expertise and Industry Knowledge

Fulfillment service providers specialize in managing inventory, warehouse operations, and shipping logistics. They have a team of professionals who are well-versed in these areas, with an in-depth understanding of the best practices and latest trends in e-commerce. 

By partnering with such an e-commerce fulfillment company, you can tap into their knowledge and experience to streamline order processing and enhance customer satisfaction. Their expertise in logistics and order fulfillment can help you avoid common pitfalls and optimize your supply chain for maximum efficiency.

Comparing In-House Fulfillment vs Outsourcing to an Order Fulfillment Company

There’s an ongoing dilemma faced by many businesses: whether to handle fulfillment in-house or outsource it to a specialized order fulfillment company. This decision can have a significant impact on the overall efficiency and success of your business, so it’s essential to weigh the pros and cons of each approach.

When it comes to in-house fulfillment, one of the most significant advantages is the level of control it offers. As a business owner or manager, you have direct oversight of the entire fulfillment process, from inventory management to shipping and delivery. This control allows for greater flexibility in adapting to changing customer demands and ensuring the quality of every order. 

Additionally, in-house fulfillment can be cost-effective for businesses with a small product range or low order volumes. However, it’s worth noting that this approach requires substantial investments in warehouse space, personnel, equipment, and technology, which may not be feasible for all businesses.

On the other hand, outsourcing fulfillment to a specialized company offers several benefits as well. One of the primary advantages is scalability. Order fulfillment companies are equipped to handle large order volumes and fluctuations in demand more efficiently than most in-house operations. By leveraging their expertise and infrastructure, businesses can respond quickly to growth opportunities without worrying about capacity constraints. 

Outsourcing also allows companies to focus on their core competencies, such as product development and marketing, while leaving the complexities of fulfillment to the experts. Additionally, working with a fulfillment company often provides access to advanced technology and analytics tools, which can enhance operational efficiency and improve customer service.

The decision to pursue in-house fulfillment or outsource it to a specialized order fulfillment company is a critical one for businesses. It requires careful consideration of factors like control, scalability, expertise, cost, and brand representation. Ultimately, the choice will depend on the unique needs and circumstances of each business.

How Can Print Bind Ship Help Your Business?

At Print Bind Ship, we’re all about efficiency. As a third-party e-commerce fulfillment provider and shipping solution, we will ensure that you get everything that you need without having to do it yourself.

Working with us…

Saves You Time

When we handle all your packing, shipping, and printing needs, you’ll have more time to focus on your business, which is where your attention should be.

Saves You Money

Let us do the work, handle the shipping accounts, and take care of the fulfillment process so that you can spend less on doing it in-house or spending a fortune on dropshipping.

Saves You Space

No in-house fulfillment means no inventory to store and track. You won’t have to expand your office or rent warehouse space, which goes right back to saving money, too. You just run your business and we’ll do the rest.

Eliminates Stress

When your fulfillment needs are handled in one place by a brand that you can trust, you’ll be able to relax and focus on growing your business with the peace of mind that your orders are being fulfilled efficiently and accurately.

Provides a Great Customer Experience

We’re committed to making sure that your customers are satisfied, and that you are, too. When you want to give them the best, let us help you deliver!

Additional Services as Your Business Grows

In addition to handling your fulfillment needs, we can also provide an array of additional services, including:

  • Soft and Hardcover Book Printing
  • Spiral Bound Books
  • Package Design
  • Custom Printed Boxes
  • Subscription Box Fulfillment
  • FBA Provider
  • Warehouse Storage
  • Next-Day Air Service
  • Large Format Printing
  • Product Launch Kits
  • Kitting Services

Talk to our team today to find out what we can do for you!

Industry-Specific Knowledge

The team at Print Bind Ship is experienced in e-commerce fulfillment and will ensure that you get the dedicated solutions that you need. Your customers will appreciate your spot-on attention to detail and they’ll never have to know you weren’t behind it.

E-commerce Platforms We Work With

To get a feel for what we can do with fulfillment, explore our services for yourself. Although we work with many providers, some of the biggest e-commerce platforms we work with are listed below.


By and large, one of the most well-known e-commerce platforms on the market today. Shopify powers over 1 million websites and offers an all-in-one platform that can be used right out of the box. It’s versatile, scalable, and offers something for companies of all sizes.


BigCommerce is another major platform that offers e-commerce solutions. This brand has processed over $17 billion in sales for merchants and it offers the benefit of pricing structures based on annual sales. Thus, smaller companies will pay less for their platform than larger brands, making it fair for everyone.


This unique plugin is specifically designed for WordPress. Although it isn’t an all-in-one solution like the others, it still has close to 80 million downloads. Essentially, this plugin allows any standard WordPress site to become a full e-commerce store with over 300 extensions and customization options.


Although it was primarily designed as a payment portal and website builder, Squarespace is becoming one of the biggest e-commerce solutions available today. Every plan except the entry-level model offers a fully integrated e-commerce platform along with the website builder and other features.


Amazon, of course, is the e-commerce platform of the Internet. The brand has processed billions of dollars in orders through dropshipping, selling third-party products, and selling directly through the Amazon warehousing and shipping system. They offer an easy e-commerce platform for all independent sellers, with scalable solutions for brands large and small.

How to Get Started?

If you’re ready, so are we. Here’s what to do next.

Weigh Your Options

Feel free to look at your order fulfillment options and weigh the pros and cons for yourself. That way, you know you’re making the right choice for your e-commerce needs.

Give Us a Call

When you’re ready to get more information on how we can help, give us a call. We’ll answer your questions and help provide you with a custom e-commerce fulfillment solution.

Receive a Quote and Plan

Once you get your quote and choose your plan, we’ll get started on the fulfillment process so that you can have the affordable solution that you deserve.

Receive Your Products

All your inventory or products will be sent to us for storage, while on-demand products will be created as they are ordered. That way, you have a hands-off solution and still get the custom benefit of on-demand services.

Monitor Your Sales

We’ll help you monitor your sales and ensure that your fulfillment delivers the best profit potential, no matter which shippers and delivery solutions we use. We use real-time software that allows you to track orders and sales 24/7 right from your computer or smartphone.

Focus on Your Product – Not Your Fulfillment

When you let Print Bind Ship handle the fulfillment of your orders, you’ll be able to focus your energy on the product. Not only that, but you’ll also be able to focus on your customers, and make sure that you’re giving them the best products possible. We’ll take care of the rest.

Make E-commerce More Efficient with Fulfillment Solutions

If you’re ready to take your order processing and delivery to the next level, fulfillment services could be exactly what you need. Now that you’ve seen what Print Bind Ship can do, get in touch to get started on your new e-commerce fulfillment solution. Get in touch for a free quote here!


How does eCommerce fulfillment work?

The eCommerce fulfillment process begins with receiving the order details and verifying the availability of the products in the inventory. Then, the products are picked, packed securely, and labeled for shipping. Finally, the packages are sent out for delivery, and the customers receive their orders within the specified timeframe.

What are the benefits of outsourcing eCommerce fulfillment?

Outsourcing eCommerce fulfillment to a third-party provider offers numerous advantages. It allows businesses to focus on their core competencies, reduces costs by eliminating the need for warehousing and logistics infrastructure, guarantees faster and more accurate order processing, and provides access to expertise and technology that enhances the overall fulfillment process.

How can eCommerce fulfillment help improve customer satisfaction?

Efficient eCommerce fulfillment ensures speedy order processing and accurate delivery, which directly translates into improved customer satisfaction. With prompt shipping, reliable tracking systems, and hassle-free returns management, customers feel confident about their online purchases. Furthermore, outsourcing fulfillment enables businesses to scale their operations effortlessly, accommodating seasonal fluctuations and meeting increasing customer demands.

What challenges can arise in eCommerce fulfillment?

While eCommerce fulfillment brings immense opportunities, several challenges may arise. These include inventory management complexities, maintaining inventory accuracy, optimizing packaging to minimize shipping costs, ensuring seamless integration between multiple sales channels, and dealing with the risk of damaged or returned products. However, by partnering with a professional fulfillment provider businesses can mitigate and overcome these challenges effectively.

How can I choose the right eCommerce order fulfillment partner?

Selecting the right fulfillment partner is crucial for successful eCommerce operations. Look for a provider with vast experience in the industry, a strong track record of customer satisfaction, and advanced technology solutions for inventory management and order processing. Assess their ability to handle your specific products and shipping requirements efficiently. It’ i’s also recommended to choose a partner that offers flexible pricing models and transparent reporting to ensure cost-effectiveness and transparency in your fulfillment operations.