By
Sarah Harris
Printed catalogs are a fantastic way to present products to potential customers. Along with displaying the wares you sell, they can be fun to flip through and offer a relaxing window shopping experience.
Introduction Catalog Printing Service
Having a catalog printing service produce dazzling catalogs for your business indicates that you’re doing well in your niche. Physical catalogs might remain on display on coffee tables for weeks or months, showcasing your branding every time someone glances at it.
The right catalog printing service can provide an excellent presentation of your products. By putting you in control of how your goods are displayed, customers see them in the best light. And through targeted mailing or direct mail campaigns, you can get your catalogs into the hands of the people who are most likely to buy from you.
Benefits of Working with a Professional Catalog Printing Service
When comparing catalog printing companies, you want to look for:
- Experience and expertise
- High-quality equipment
- Fast turnaround
- Attention to detail
- Excellent reviews
- Top-notch customer service
You’ll find all these at Print Bind Ship. Our top-tier catalog printing service will save you time and money.
Factors to Consider When Choosing a Catalog Printing Service
Most catalog printing companies offer a variety of custom catalog printing options, but different paper types and sizes aren’t the only things you should look for.
1. Quality
Catalogs can experience a fair amount of thumbing, so they need to be strong and durable. Quality binding and hardy paper can ensure long catalog life.
2. Cost-Effectiveness
Custom catalog printing shouldn’t ravage your budget. A reputable printer will work with you to keep costs low by printing large batches, using economical bindings like saddle stitching or softcover and foregoing paper that weighs too much for the purpose.
3. Types of Printing Options
Print Bind Ship offers a huge range of choices, including multiple paper stocks, binding types and finishes. If you’re having trouble deciding, our designers will provide personalized guidance to craft eye-catching catalogs.
4. Customer Service
Our customer service team is quick to respond and good at resolving issues. We know commissioning catalog printing online can be nerve-racking, so we take special care with your order. By doing so, we can ensure a long, happy printing partnership.
5. Reviews
Customer reviews are easy to find. Just check out Print Bind Ship’s reviews if you need proof that we take great care of our clients.
One client, Dave Sinick, writes, “They were able to not only beat the prices of competing vendors but also provide us with an incredibly fast turnaround time.”
Process of Catalog Printing
What does it take to create a stunning, effective catalog? Here are the steps.
1. Determine the Purpose of Your Catalog
Before you started researching catalog printing online, you had a reason for needing one. What was it? Promotion, information, sales — each of these objectives will call for a different layout and presentation.
2. Plan Your Design
Catalogs aren’t just haphazard collections of photos. They must be arranged and ordered carefully. Your catalog’s general layout, fonts, color schemes and copywriting style are interconnected and must support your branding and marketing efforts.
3. Create Your Content
From descriptive captions to information on how to order, your writing must be consistent and compelling. The photographs must show your products with appropriate lighting, focus and resolution.
Think about how you’ll present your pricing. Should you put inexpensive items first or order items by popularity, size, shipping method or some other arrangement that guides readers through your catalog in a logical way?
4. Proofread and Review
No one wants typos in their catalog. Remember, your printer won’t necessarily know what’s an error and what’s not. If there are incorrect prices, mismatched captions or misspelled items, you’ll need to catch them before delivering your files.
5. Send Your Files to Print Bind Ship
Once we receive your files, we’ll get to work crafting your catalogs! We’ve earned our sterling reputation over years of providing quality catalogs for our customers. We’re confident that you won’t be disappointed.
6. Printing and Distribution
How will you get your catalog to potential customers? You might employ a direct mail campaign to target likely buyers, hand it out at trade shows or pair them with your products when a customer places an order. As long as it gets into the right hands, it can drive sales and strengthen customer loyalty.
Create Compelling Catalogs with Print Bind Ship
If you want to prove to customers that you’re an established, successful brand worth purchasing from, a physical catalog is the way to go. Make Print Bind Ship your trusted printing partner and get great-looking, long-lasting catalogs for your products.
We’ll work with you to refine your catalog until it’s exactly what you hoped it would be. Contact us today to get started!
FAQ
We provide large-batch printing as well as print-on-demand services. You can choose the binding and cover type, paper weight and other important specifications for each of these services. We also provide direct mail campaigns to ensure that your printed catalogs get into the right hands.
It takes no more than a week but possibly as short as three days, depending on your precise needs and specifications, for turnaround.
Yes! Print Bind Ship’s design team is ready, willing and able to help you select the right layout, colors, fonts, paper sizes and other important qualities.
You bet. Traditionally, catalogs come in standard letter paper size, 8.5” x 11”. However, we can easily provide custom sizes, such as 12” x 12”.
We’re always happy to show off real examples printed for past clients. Contact us to get a better idea of what our printing service can offer you.