The global dietary supplements market is worth $151.9 billion. But perhaps you don’t want to start a protein powder private label just because of the profit potential — maybe you’re into fitness and want to offer a unique product no one else makes. Whatever your reason, creating a private label can be an excellent move.
What Is Protein Powder Private Labeling?
Starting a protein powder private label might involve rebranding an existing powder formula, partnering with protein powder manufacturers or creating your own formula from scratch. Most private labels take one of the first two routes.
Choosing to repackage an existing product is the less costly move. While it limits your options, it might be the best choice if you want to break into a new market quickly, target a unique demographic or pack the powder in serving sizes that the product currently does not offer.
If you partner with a protein powder manufacturer or make your own, you can tweak the formula in ways you couldn’t if you were to use someone else’s product. While this approach is more expensive, it may yield higher profits and more market share if your formula becomes popular.
Why Create Your Own Unique Protein Powder Private Label?
People create their own brands so they can have the freedom to make the products they want, whether for domestic customers or buyers around the world. There are no limitations on your product branding when you’re in control.
Starting a private label is also an excellent way to boost profits for an existing business and support a fitness brand that’s looking for ways to expand.
Steps to Create a Protein Powder Private Label
Creating your own label takes a little hard work, but the path is already laid out for how to make it happen.
Research the Market
Know your competitors and your potential customers. Private-label protein shakes aren’t uncommon, so you’ll need a unique proposition for buyers.
For example, are you targeting buyers concerned with the environment or those who avoid meat and dairy products? You could start a private-label vegan protein powder business that proudly declares your products aren’t sourced from animals. Your research will tell you where the most lucrative path is.
Design a Unique Brand and Logo
Your brand and logo should reflect the kind of product you’re bringing to market. Think about how your color choice, font, product name and container shape connect with consumers.
If you’re making a protein powder aimed at helping weight lifters get jacked, you don’t want soft, muted colors and flowing cursive letters; instead, choose bold colors and aggressive, edgy text.
Create a Unique Recipe for Your Protein Powder Private Label
Whether you’re working on your own recipe, relabeling an existing one or connecting with private-label protein powder manufacturers to craft your product, think about the needs of your target audience.
Do you want to market to women? You might fortify your protein powder with dietary iron. Or if your protein powder is intended as a dietary supplement for the elderly, you should formulate your products for overall health and wellness rather than athletic performance.
Partner with an FDA-Approved Manufacturer
Private-label protein powder manufacturers in the U.S. are regulated by the Food and Drug Administration (FDA). The FDA considers protein powders to be dietary supplements. This means that you don’t have to seek approval before selling, but the FDA will step in and regulate your product if it believes it’s a threat to public health.
By partnering with an FDA-approved manufacturer, you don’t have to worry about regulatory headaches.
Print Bind Ship is an FDA-approved manufacturer of supplements: If you partner with us, you don’t have to go through the trouble of setting up your own facility and ensuring that you have adequate quality-control measures.
Decide on a Pricing Strategy
Figuring out what to charge for your product involves many factors:
- How much does your competition charge for similar products?
- Who are your potential customers, and what is their income level?
- What is the price of your materials?
- How many employees do you have, and what do you pay them?
- How expensive are your branding and marketing efforts?
These metrics and more will impact your final product price. Do your research to come up with a number that will be profitable.
Market Your Protein Powder Private Label
Once you have all the ingredients in place, you can start marketing. You’ll need to assess which avenues you’ll use to spread awareness of your brand.
Do you own a gym or fitness center? Put up signage and sell your products as customers come in. You can also take out social media ads, demonstrate your products’ effectiveness in videos, offer giveaways through email marketing, use direct mail to provide exclusive offers and rely on traditional outlets like TV, radio and print.
Launch Your Online Store
To make your products even easier to buy, don’t rely on retail sales alone. Create an e-commerce store for direct sales. If you’re using a third-party logistics (3PL) partner like Print Bind Ship, you don’t have to worry about warehousing, packaging, shipping or returns. We handle all that for you.
The Greatest Supplement for Your Business Is Print Bind Ship
Starting a private label is a good way to increase your brand presence and provide products the market wants.
You have a lot of work ahead of you, from researching the competition to creating a marketing strategy. With so much to think about, let Print Bind Ship handle the product for you. We’re an FDA-approved manufacturer that works with private labels to create compelling, profitable products, and we’re ready to work with you, too. Get started today by contacting Print Bind Ship.
FAQ
Protein powders are classified as dietary supplements, not food or medicine, so the FDA does not test or approve protein powder before it goes on the market.
Profit margins are generally between 60% and 70%.
By finding a niche in the marketplace, a private label can offer a product or unique delivery method that the competition hasn’t provided. To ensure lasting success, the private label must stay ahead of the competition and continue offering products its customers want.